4 Steps of Inbound Marketing That You Probably Already Know

A month into Wymberly, I have found a reoccurring theme. Business owners are honestly naive to the million of positives inbound marketing tactics could provide them.

Inbound Marketing?

Inbound Marketing is compiled of steps that as a business owner, you are most likely already be familiar with. The difference between inbound and outbound marketing is that with inbound, you are gaining your customer’s trust before you complete a sale. Outbound- you’re just pushing pushing pushing. You don’t appreciate it, so why do you think they will? 

1. Be Inviting:


To do any type of business, you have to display that your products or services are compelling. You may use traditional advertising or word-of-mouth to bring people to you, but regardless, the bottom line is that you have to get people in the door. With inbound marketing, you make yourself available for people to like and follow your content because you can be of value to them. Through Facebook, Twitter, Linkedin, Google+, you are able to attract people you may not know. You must be inviting and engage. 

2. Let’s Party:


Pretend like your hosting a party at your business, one that goes on every day. You invite people you know and don’t know to your event. You become acquainted with your new guests. Do you then ignore them for the rest of the party? No… you don’t. Do you provide a source of entertainment? Odds are, yes. You have to think about social media like you would face-to-face contact at a party. The key word is social. You socialize with your existing customers and potential ones when you physically see them. Why not use social media and blogging to expand your reach? Engagement. Do it.

3. Capitalize:


Don’t stop after step one and two! After initial acquaintance, how do you further your relationships? You probably reach out to people who have already shown an interest in your business. Why not set up an email marketing campaign? Provide simple ways for your followers to sign up for your newsletter on your website and social sites. Then capitalize on the opportunity. These people have signed-up to receive even more great content from you. Your website and social media platforms weren’t enough for them. They want more. This step is where your initial contact slowly turns over into leads. Capitalize on the relationships that you have conceived and tended to.

4. That’s a Wrap:


The hard work is behind you. All that’s left to do is close the deal. You have spent countless hours reaching out to wonderful potentials… that have gradually become customers… who have slowly but surely turned into advocates for your brand. Sure, you could avoid all this new age marketing crap and gain a customer that will buy your product and move on OR you could foster relationships with your customers so when they leave your business, they actively discuss how fabulous you are.

It’s truly in your hands. 

 

Why Your Savannah Georgia Business Needs Social Media

It’s no secret. The target market I’m pursuing is small businesses in Savannah Georgia. Why wouldn’t I go for the bigger fish in Savannah? After all, we have some very large, significant companies based here. When I was brainstorming for Wymberly Communications, I thought about my ideal client. I wanted to be able to relate to them on many different levels. Small businesses are my ideal clients because I admire their dedication and can-do attitude. Small businesses are typically made up of a handful of individuals who work incredibly hard in order to reach success. They are passionate about their service or product which in turn is infectious. This makes it fun and simple to market them properly. 

 

Why should you as a small business owner in Savannah Georgia use social media to market yourself? 

Savannah is quickly growing, and has been for quite sometime, into a must-visit tourist destination in the South. The city has an array of offerings from gorgeous Spanish moss to Paula Deen to the unique individual businesses that call it home. VisitSavannah has done a fantastic job of marketing our coastal home.
[If you haven’t already, follow their facebook, twitter and instagram. You either learn something new about our home or you’re shown a scenery dripping in history because hey, it’s Savannah.]
Now to the answer- I want you to think about the hundreds of businesses competing for attention in Savannah. Not just tourist attention. Absolutely any attention. If you could go that extra mile to help you stand out, would you do it? 

Please read the following sentence carefully.

 I do not make a purchase, visit a business or start my day without checking facebook, twitter, pinterest, linkedin, instagram or looking at websites.

social media marketing savannah georgiaI confess that spontaneity is not my strongest character trait if I can claim it at all, but the above statement is 150% true. To the older generation, that may sound a little extreme, but it’s the truth for me and for countless others of all demographics. Now tell me again why you aren’t utilizing social media to its full potential?

I guarantee you that your target market is on social media and can be reached.

In a city such as Savannah, all businesses have one common thread, and it is the city itself. We all have the capability to post content about Savannah because it’s a subject appreciated by many. Easy start and a fun club to be in, but how will you stand out? Will it be through phenomenal customer service? Will it be through contests or giveaways? Will you have an attention-catching campaign? You can have all three on social media. That’s the beauty of it. Now let me know if you need help and have fun! 😉